The Breakfast Club
I helped build a first-class program for Jordan Brand to interact with top high school athletes. We leveraged the story of Michael Jordan’s early-morning practices with the Chicago Bulls. The Breakfast Club Was born.
What I loved most about this production is that it proves you should meet your heroes. The production was nimble and took advantage of catching the legendary athletes in various cities, settings, and moods. Seeing their love of guiding young athletes and wanting to inspire them to not repeat some of their mistakes was wonderful. It’s great when you can become an even bigger sports fan because a lot of it is about things that are bigger than sports.